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How to Choose A Corporate Gift That the Recipient Will Like?
Remember how many times you were given unnecessary things “without a soul”? How many plastic organizers, low-quality standard notebooks and pens, Chinese paperweights and chargers, desk clocks, and meaningless figurines – how many of these “corporate gifts in Singapore” are stored in the bottom drawer of your desktop or even flew into the trash can the day after the holiday?
“A gift chosen with love is immediately recognized by the desire to guess the taste of the addressee, by the originality of the idea, by the very manner of presenting the gift.” A real gift creates an emotional “anchor” between two people, but this is not only its strength: in the market of corporate gifts, such a gift is also a powerful advertising tool.
Regardless of whether the gift will be universal, or – for a specific event, it must comply with at least one, or better – several of the concepts listed below.
The Gift Should Be Useful
One of the guaranteed ways to ensure the long-term use of your gift is through the daily use of the gift. The biggest mistake is to give things that seem to be useful, but in fact fail after a short time (for example, cheap Chinese power banks seem to be a useful gift, but after it breaks, only negative will remain of it).
The gift should not be consumer goods. Here the rule “less is better but better” is firmly in place, but it is important not to cross reasonable boundaries: firstly, the budget is often limited, and secondly, not all companies are allowed to accept gifts more expensive than a certain amount.
The Gift Should Be Comfortable
There is a famous saying about gifts: “You don’t need to spend my money!” Of course, it contains a fair amount of cynicism, but not without a fragment of truth for many people. Because a money gift very quickly leaves without a trace, and such a gift will not always be appropriate – would you give your client an envelope with money?
But even for such a situation, there are useful corporate gifts Singapore that can be both pleasant for the person being gifted and useful for the PR of your company.
The Gift Must Be Original
But what to do when the choice of useful things has already been exhausted – everything has been presented in one way or another for various holidays for many years? In this case, it is worth thinking in the direction of creativity, using a non-standard approach to seemingly ordinary things.
For example, we use such solutions in our “sweet” chocolate industry – Belgian chocolate as a symbol of the year for the New Year holidays is endlessly popular.
Let’s summarize?
When choosing a corporate gift, it is important to work out all the nuances associated with the target audience, find exactly those strings that will “hook” the recipient, and use them to create the concept of the presentation. Having established the right emotional background, you can accomplish two tasks in one fell swoop – it is pleasant to please your partners, customers, or employees, and unobtrusively advertise your brand.
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